The Academy Training Program Wins MVP Award at ISC West

Tysons, VA – April 6, 2016 - (Nasdaq: ALRM), the leading platform solution for the connected home and business, announced enhancements and new campaigns for its industry leading CRM marketing service, Customer Connections, today.

A cornerstone of's Enterprise Partner Services platform, Customer Connections is a complimentary, opt-in customer engagement service designed to maximize the value of existing accounts. Right from account activation,'s Dealer Partners can optimize accounts for lower attrition by driving engagement with the system. With newly announced campaigns, they can generate customer referrals, create upsell opportunities and streamline 2G upgrades.

"It's more important than ever for security dealers to protect their accounts, reduce attrition and tap into new revenue opportunities," said Jay Kenny,'s Senior Vice President of Marketing. "Smart Home services enable users to add to their system over time, so we created a turnkey solution for Dealers to build customer loyalty, unlock that potential business and increase account value."

"The Customer Connections program has been very successful with our 2G upgrade program and customer upsell. The program is a highly efficient and effective way for us to stay connected and build our brand with our existing customers," said Scott Stellfox, Chief Executive Officer of SMS Security Systems. "I'm looking forward to engaging, upselling and converting the many customers that we have who currently don't have"

Customer Connections leverages's exceptional scale and applies data analytics to target customers with proven messaging. Multi-media communications are customized to the dealer's brand and delivered via email, the mobile app and the security panel. Customer Connections is offered exclusively to's Dealer Partners as a courtesy service.


  • Customer Engagement: Drives customer engagement with the system and ensures that accounts are optimized for lower attrition.
  • Upsell: Targets highly engaged customers that are most likely to be interested in adding to their system. Offers are tailored to the dealer's business.
  • Referrals: Encourages and incentivizes highly engaged customers to refer new business directly to the dealer.
  • 2G Upgrades: Streamlines the communications and upgrade processes for 2G customers with ready-to-use, proven messaging that informs the customer and encourages system upgrades.
  • Upgrades to Engages customers on legacy systems and helps drive upgrades to's interactive services.
Customer Connections is exclusively available to's Dealer Partners and is a complimentary service. To learn more, visit at ISC West at booth #23011.

About is the leading platform solution for the connected home and business. Millions of people depend on's technology to monitor and control their property from anywhere. Centered on security and remote monitoring, our platform addresses a wide range of market needs and enables application-based control for a growing variety of Internet of Things (IoT) devices. Our security, video monitoring, intelligent automation and energy management solutions are available through our network of thousands of professional service providers in North America and around the globe.'s common stock is traded on the Nasdaq under the ticker symbol ALRM. For more information, please visit

Forward-Looking Statements

This press release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements may be identified by their use of terms and phrases such as "anticipate," "believe," "continue," "enable," "expect," "will," and other similar terms and phrases, and such forward-looking statements include, but are not limited to, the statements regarding the features and benefits of the Company's Customer Connections CRM marketing solution, the ability of Customer Connections to enable dealers to maximize customer engagement and create upsell opportunities. The events described in these forward-looking statements involve known and unknown risks, uncertainties and other factors that could cause actual results to differ materially from the results anticipated by these forward-looking statements, including, but not limited to: the Company's ability to retain service providers and subscribers and grow sales, the Company's ability to manage its growth and execute on its business strategies, the effects of increased competition and evolving technologies, the Company's ability to integrate acquired assets and businesses, consumer demand for interactive security and home automation services, the reliability of the Company's network operations centers, the Company's reliance on its service provider network to attract new customers and retain existing customers, the reliability of the Company's hardware and wireless network suppliers, future financial prospects, and other factors discussed in the "Risk Factors" section of the Company's Annual Report on Form 10-K filed with the Securities and Exchange Commission on February 29, 2016 and other filings the Company makes with the Securities and Exchange Commission from time to time. In addition, the forward-looking statements included in this press release represent the Company's views as of the date hereof. The Company anticipates that subsequent events and developments may cause the Company's views to change. However, while the Company may elect to update these forward-looking statements at some point in the future, the Company specifically disclaims any obligation to do so except as required by law. These forward-looking statements should not be relied upon as representing the Company's views as of any date subsequent to the date hereof.


Matt Zartman
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