Alarm.com's Privacy Policy (United States)

Our Privacy Mission

Alarm.com Incorporated ("Alarm.com," "we," or "us") cares about the privacy of the information we collect about you. This Privacy Policy explains how and when we collect, use, protect, and share your personal information and the rights and choices you can exercise in relation to your personal information.

1. Scope of this Privacy Policy

This Privacy Policy applies to information we collect about you if you reside in the United States or its territories. If you are a resident of a country other than the United States, you can click here to access the Alarm.com privacy policy specific to your country. Please note that your use of this Alarm.com website ("Website"), wherever you reside, is subject to our Website Terms and Conditions.

Alarm.com collects and stores certain information from or about you that can be used to uniquely contact, identify, or locate you ("Personal Information"). We collect Personal Information through your use of (i) Alarm.com’s websites or mobile applications, including this Website and the Alarm.com mobile application (collectively, the "User Interfaces"), and (ii) any combination of products and services either provided to you or accessed via any User Interface (collectively, the "Services").

The Services are provided by licensed and authorized service providers (referred to as "Authorized Service Providers") which independently sell and provide the Services to their customers ("End-Users"). If you are an End-User, then Alarm.com acts as a data processor and collects your Personal Information on behalf of your Authorized Service Provider when you use the Services, log into your account through the User Interfaces, or otherwise provide Personal Information to us regarding your account. You should also refer to your Authorized Service Provider’s privacy policy for information about their privacy practices.

If you are (i) not an existing End-User of the Services or are not logged into your account and use one of our User Interfaces (a "Visitor") or (ii) providing Personal Information to us through the User Interfaces, email or phone, then Alarm.com processes your Personal Information while acting as a data controller.

2. When We Collect Personal Information

When you (i) use the User Interfaces or the Services as a Visitor or End-User, (ii) participate in our marketing campaigns (including contests, promotions, or other activities), (iii) contact us for support, or (iv) otherwise communicate with us (including by phone, email, text, or online live chat), you may directly provide us with Personal Information.

When you are an End-User of the Services, your Authorized Service Provider may directly provide us with Personal Information about your account, such as its features, settings and devices, in order to personalize and customize the Services for you.

When Personal Information is Collected Through Your Use of the User Interfaces or Services

When you use the User Interfaces or Services, Personal Information may be collected by automated means, such as through cookies and analytics on the User Interfaces. It may also be created and collected through your use of the Services, such as event history, device usage and saved video clips. We receive this Personal Information from the devices on your account, such as security sensors, thermostats and video cameras, and your computer, mobile phone or other electronic devices through which you may access, browse, download, receive, or otherwise use the Alarm.com User Interfaces or Services (each a "Personal Device"). We may also receive and process such Personal Information from third parties.

3. Types of Personal Information We Collect

When you use the User Interfaces or Services as a visitor or End-User, we may collect the following from you or other users on your account: name, home or business address, phone number, email address, home or business size, zip code, device names, and other identifying account or user information.

When you use the User Interfaces or Services as an End-User, we may collect the following from you or other users on your account: account creation date, home or business system configuration, features enabled, service packages, IP addresses, device IDs, account and device settings, modes, automation settings, and device usage and performance (electrical usage or consumption, heating and cooling information, light or other fixture settings, and usage and alert logs).

Some features of our Services, such as location-activated arming reminders, thermostat adjustments, and other location-based Services through your Personal Devices (collectively, "GeoServices"), use location information. When you subscribe to the GeoServices and enable location-based features, we will automatically collect and store location information provided by your Personal Devices, such as mobile phones, GPS devices, or connected vehicle devices. This location information may include your current location or places you have recently visited.

When you (i) subscribe to Alarm.com’s video Services, (ii) use a Personal Device that is capable of recording video and/or audio (such as a video doorbell or camera), or (iii) subscribe to emergency two-way voice services, you are enabling us, certain of our third-party service providers, our affiliates and subsidiaries, or your central station, to record, store, view and process video and/or audio live streams and saved recordings from your Personal Devices. This may include capturing and sending you portions of video or audio recordings as part of a notification or analyzing the video or audio live streams or recordings to identify motion, send you alerts, or trigger alarm or other events. In addition, if you have the recording features enabled, we will capture, process and store video and audio data recordings from your device and you may be able to access those recordings.

Data protection and privacy laws may impose certain responsibilities on you and your use of cameras and other devices with audio and video recording capabilities. You, not Alarm.com, are responsible for ensuring that you comply with any applicable laws. For example, you may need to display a notice that alerts visitors to your home or business that they may be recorded using cameras and other devices with audio and video recording capabilities. Alarm.com takes no responsibility for your compliance with these laws.

In certain circumstances, our Services may include video cameras or other cameras capable of collecting the facial geometry or measurements ("Biometric Information") of individuals captured in the camera’s field of view. We collect Biometric Information when an End-User (i) enables a feature that includes facial recognition or (ii) otherwise consents to the collection of biometric information. We may also collect Biometric Information from video cameras deployed in certain commercial business settings. Any Biometric Information we collect is used solely to provide the Services for which such information was collected or to develop and improve our Services or the services of our affiliates and subsidiaries. We do not sell Biometric Information to third parties.

When you (i) subscribe to Alarm.com’s connected vehicle Services, such as Connected Car and Connected Fleet, and (ii) enable a Connected Car device by plugging the device into a vehicle, we may collect information about how a connected vehicle is performing, how it is driven, and where it is located. This may include capturing the following categories of Personal Information from or about a connected vehicle:

• Driver behavior information such as braking habits, seatbelt use and vehicle speed.


• Vehicle information such as VIN, battery life, and whether your Connected Car device is plugged in.


• Geolocation information (including the precise geolocation of the vehicle).


• Any information you choose to provide such as driver’s license information or specific information about the vehicle.

Calls to and from our customer service and support lines may be recorded and monitored, including by our employees, vendors, and artificial intelligence and similar technologies. In addition, we use a suite of technology solutions to assist with and to analyze telephone calls made to us and online chats. These solutions may record callers’ voices and conversations, transcribe telephone conversations, use artificial intelligence to identify, authenticate and assist callers, and/or evaluate and make recommendations. Many of these technology solutions and applications include software and related technology from vendors or other third parties, and we may share the data collected during calls and communications with these third-party entities. By using our services, including telephone and website communications, you accept and consent to our collection of such data (including personal data) and to our sharing that data with others.

We use chatbots powered by third-party providers on our User Interfaces to provide you with information and support. When you interact with a chatbot on the User Interfaces, all the information you choose to provide to the chatbot may be collected and associated with your name or your IP address and a transcript of your interactions or communications with or through the chatbot may be created and stored. You should not enter any information into the chatbot that you would not want saved, recorded, or monitored. By using or interacting with a chatbot on our User Interfaces, you understand that you are communicating with automated self-service software provided by one of our third-party providers or communicating with our representative through one of our third-party providers; in either case, your communications may be saved, recorded, or monitored by us or our third-party provider. You also consent to our and our third-party providers’ collecting, monitoring, recording, and managing any information (including Personal Information) that you enter into the chatbot or generate by using or interacting with the chatbot. We and our third-party providers may also collect, monitor, record and manage certain device and usage information automatically, including information collected in connection with the chatbot via cookies and other tracking technologies. Our third-party chatbot providers include Salesforce (Privacy Statement: https://www.salesforce.com/company/privacy/full_privacy/) and ZoomInfo (Privacy Policy: https://www.zoominfo.com/legal/privacy-policy). For more information about how our third-party providers may collect, use, or disclose your information obtained by using or interacting with the chatbot, please read their privacy policies.

When you use the User Interfaces or access Alarm.com Services using your Personal Device, certain information may be collected by automated means, such as cookies. For more Information about Alarm.com’s use of cookies, web beacons and website analytics, please visit our Cookie Policy.

4. How We Use the Information We Collect

We may use the Personal Information we collect to:

• Provide the User Interfaces and Services to you;
  
• Notify you about your account or changes to the User Interfaces or Services;
  
• Provide you with customer support;
  
• Personalize your experience with the Services and User Interfaces;
  
• Provide notifications of, or evaluate your eligibility for, products or services offered by Alarm.com and our affiliates and subsidiaries;
  
• Protect you, us, or others from security threats by enhancing the security of our network and information systems;
  
• Identify and prevent fraud;
  
• Enable or administer our business, such as for invoicing Authorized Service Providers;
  
• Improve, evaluate, and develop new User Interfaces, Services and products and services of Alarm.com and our affiliates and subsidiaries, including by aggregating information to understand how our products and Services are being used; and
  
• Comply with applicable laws and industry regulations.
  

5. Sharing of Personal Information

We will not share your Personal Information to any other entity except:

• To your Authorized Service Provider, the company through which you subscribed to our Services;


• To the central station selected by your Authorized Service Provider to receive alarm signals and coordinate emergency response;


• When you have opted in to share the information, such as when you connect certain third party services or devices to your Alarm.com account;


• When we need to share the information with a third-party who works on our behalf, such as a vendor or subcontractor, provided such entities are subject to confidentiality obligations;


• To our affiliates and subsidiaries for the business purposes described in this Privacy Policy


• To evaluate your eligibility for, or provide notifications of, products and services offered by us or our affiliates and subsidiaries;


• When necessary in the case of a merger or combination with, or acquisition of a portion of our business by, another company or entity;


• As necessary in connection with other lawful business purposes; and


• As otherwise necessary when required or permitted by law.

6. How We Protect Your Information

We have implemented and maintain a comprehensive information security program consisting of policies, procedures, and technology designed to maintain the privacy, security and integrity of your Personal Information along with our data, intellectual property, confidential information, systems and networks. Our information security program is informed by externally established sets of standards, such as those of the National Institute of Standards and Technology and the Center for Internet Security. Among other things, the program includes controls designed to limit and monitor access to our systems, networks and data, prevent inappropriate or unauthorized access or modification, and monitor for threats or vulnerability. Please be aware, however, that no method of data transmission or storage is completely secure. You are ultimately responsible for protecting your username and password for the User Interfaces and ensuring proper access to your Personal Devices.

You can find more information about our information security practices in Alarm.com’s annual filings with the U.S. Securities and Exchange Commission, which are available here.

7. Your Privacy Rights and Choices

Depending on where you reside in the United States, certain state privacy laws may apply to the processing of your Personal Information.

If you are a California Resident, then please click on the "California Residents Privacy Rights Notice" for information about your rights and choices.

The following rights may apply to the processing of your Personal Information if you reside in a state with an applicable privacy law:

• The right to confirm whether we are processing your Personal Information and to access such Personal Information.


• The right to correct inaccuracies in your Personal Information, taking into account the nature of the Personal Information, and our purposes of the processing of such Personal Information.


• The right to delete Personal Information provided by or obtained about you.


• The right to obtain a copy of your Personal Information that you previously provided to us in a portable and if technically feasible, readily useable format that allows you to transmit the data to another controller without hindrance.


• The right to opt out of the processing of your Personal Information for purposes of targeted advertising and the sale and sharing of Personal Information as described in the “Notice of Right to Opt-Out of Interest-Based Advertising” Section of this Privacy Policy.


• The right to opt out of profiling in furtherance of decisions that produce legal or similarly significant effects concerning the consumer.

We use cookies and similar tracking technologies on our User Interfaces (as described in our Cookie Policy) to deliver advertisements tailored to your interests. Our use of such technologies to collect information for interest-based advertising may be deemed by applicable state laws as "targeted advertising," or a "sale" or "sharing" of Personal Information.

You may opt out of interest-based advertising by enabling the Global Privacy Control, a browser level tool that automatically communicates your opt-out preferences, or by going the Cookie Settings through the cookie banner or Cookie Policy on our Website. Through the Global Privacy Control, we can process your opt-out in a frictionless manner. You may also submit a request directly to us in accordance with the “Exercising Your Privacy Rights” Section of this Privacy Policy below.

To learn more about the Global Privacy Control, please visit: https://globalprivacycontrol.org/#download

When Alarm.com acts as a data controller, for example when you submit information through our Website or we collect business contact information about you, you can exercise any of your rights described in this Policy by contacting us at privacy@alarm.com. We may need to collect additional information about your previous interactions with Alarm.com to verify your identity. You may designate an authorized agent to submit requests on your behalf. To submit a request as an authorized agent on behalf of a consumer, please contact us at privacy@alarm.com. If we refuse to act upon your request, you may appeal such refusal by contacting us after your receipt of the refusal at privacy@alarm.com.

If you are an existing End-User of Services you may view, update, or delete certain Personal Information at any time by logging in and accessing your profile and address book pages. These changes will be immediately made to our records. If you wish to stop Services notifications, you may do so through the User Interfaces. For customers of Authorized Service Providers, you should refer to your Authorized Service Provider’s privacy notice for more information on your Authorized Service Provider’s privacy practices, the rights available to you, or to exercise a right under applicable privacy laws. Changes you make to your user profile on the Alarm.com User Interfaces to your user profile may not automatically change the records of your Authorized Service Provider. You should contact your Authorized Service Provider directly to make changes to its records. If you contact Alarm.com directly, we may forward your request to your Authorized Service Provider.

8. Third Party Websites

For your convenience, some hyperlinks may be posted on this Website that link to other websites not under Alarm.com's control. Alarm.com is not responsible for, and this Privacy Policy does not apply to, the privacy practices of those sites or of any companies that Alarm.com does not own or control. Alarm.com does not endorse any of these websites or pages, the services or products described or offered on such sites or pages, or any of the content contained on those sites or pages. Alarm.com encourages you to seek out and read the privacy policy of each website that you visit. In addition, should you happen to initiate a transaction on a website linked to this Website, even if you reached that site through the Alarm.com User Interfaces, the information that you submit to complete that transaction becomes subject to the privacy practices of the operator of that linked website. You should read that website's privacy policies to understand how Personal Information that is collected about you is used and protected.

9. Transfer of Personal Information from Outside of the United States

If you use our User Interfaces or Services from outside of the United States, please be aware that your information may be transferred to, stored or processed in the United States, where our servers are located and our central database is operated. The data protection and other laws of the United States and other countries might not be as comprehensive as those in your country. Our offices and data centers are located in the United States, so some of your Personal Information will be transferred to the United States in connection with your use of the Services. If you are located in the EEA, the UK or Switzerland, then the "Privacy Notice to Data Subjects in the EEA, the UK and Switzerland" applies to your use of the User Interfaces.

Alarm.com uses European Commission-approved "Standard Contractual Clauses" or "Model Clauses" and is also certified under the EU-U.S. Data Privacy Framework, the UK Extension to the EU-U.S. Data Privacy Framework, and the Swiss-U.S. Data Privacy Framework (as described in our ""Data Privacy Framework Notice"") for the transfer of Personal Information from the EEA, the UK or Switzerland to the United States. To learn more about the EU-U.S. Data Privacy Framework, the UK Extension to the EU-U.S. Data Privacy Framework, or the Swiss-U.S. Data Privacy Framework and to view our certification, please visit https://www.dataprivacyframework.gov

10. Privacy Policy Changes

We may change this Privacy Policy at any time. Any changes to this Privacy Policy will be posted on our User Interfaces. The most recent version of this Privacy Policy is reflected by the version date located below. This Privacy Policy is not intended to and does not create any contractual or other legal right in or on behalf of any party.

11. California and Delaware Do Not Track Disclosures

Alarm.com responds to the Global Privacy Control, as described above. With respect to a different preference signal called Do Not Track browser requests, Alarm.com adheres to the standards set out in this Privacy Policy and does not monitor or follow any Do Not Track browser requests.

12. Contact Information

Last updated: July 9, 2024